In this episode, we talk with Ben Gutkovich of Superlinked, a privacy-first social recommendation engine. We discover how to make your event app irresistibly relevant and the best way to understand your users and give them exactly what they want.
“We have started Superlinked to deliver state-of-the-art user modeling infrastructure to platforms that want to challenge social, marketplace and adtech incumbents by focusing on their users’ needs and being community-first.
Superlinked’s ML-powered user modelling infrastructure helps event platforms and event organisers drive business results by delivering personalized content, agenda and networking recommendations, before, during and after the event”
We also discuss how virtual events are losing the competition for attendee attention with low attendance and even lower engagement. It’s negatively impacting sponsor satisfaction and revenues. No wonder event planners are excited about the return of IRL events!
Topics discussed in this episode include…
- What is Superlinked?
- How does it fit with the existing event tech stack?
- The fight for attendee attention
- What does this mean for virtual events
Big thanks to this episode sponsors, Joi Events. A super cool planning & scheduling software for events, conferences, and more.
Would you like to be a guest and discuss your thoughts about this and more? Get in touch and tell us about yourself.