Good data doesn’t lie. And that’s important when it comes to demonstrating the ROI of events. We discuss this with Luke Bukley, head of sales at VenuIQ.
Along with the importance of setting goals and what you should be measuring, we also explore what event profs, exhibitors and sponsors should do with the data.
Listen now to 50 minutes of what you really need to know!
Big thanks to our guest for taking part in this episode. You can connect with Luke and VenuIQ on LinkedIn.