The big news from the last week or so is that Elon Musk has bought Twitter. There is still plenty of speculation on what he’s going to do with it. There are plans for layoffs, changes to the verification blue tick pricing and a proposal to allow the return of banned users. There is also talk that Vine, which was discontinued in 2016, may come back and be integrated in to the Twitter app.
The question we look at is, how will this affect event industry marketing? Click play below and find out what we think…
The following articles are mentioned in this episode
- Twitter drops Ticketed Spaces to focus on other live audio features
- Twitter is planning to start charging $20 per month for verification
- Elon Musk seems to realize he needs advertisers for Twitter
- Vine 2.0? Twitter Reportedly Working To Bring Back Video Service After Musk Poll
Since the recording of this episode, there has been an update to the pricing of the verification service, it will set at around $8 a month.
Big thanks to this episode sponsors Joi Event – really cool planning & scheduling software for events, conferences, and more. Find out more about them at joi.events.
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